Brand Manual

About Brand Manual

Service design organizes business from the customer's point-of-view. Historically, the customer's viewpoint was not a priority, as efficiencies were gained by economies of scale and mass communication. Today, however, quality is universal and the customer experience is what sets brands apart.

Brand Manual was founded on the principle, that it makes more sense to invest resources in making products and services inherently better than making them just look nicer. Taking the customer's side in ...

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